My Story

Welcome, my name is JP Box. Born in 1981, I am a Millennial lawyer-turned-entrepreneur, consultant, and author. Let me tell you, briefly, how I got to this point. (For the bullet point details, skip ahead to the section below.)

JP Box, Entrepreneur and Millennial Lawyer Consultant. (Photo by Yan Palmer).

JP Box, Entrepreneur and Millennial Lawyer Consultant. (Photo by Yan Palmer).

On paper and in practice, I was a great lawyer. I graduated cum laude from Georgetown University Law Center where I served as Executive Editor of the Georgetown Law Journal.

I practiced law for six years in Washington, DC and Denver, Colorado. I worked for three firms. You could call me the "Goldilocks" of associates -- trying on for size a large international firm in DC, a large regional firm in Denver, and a small regional firm in Denver (the last of which merged with a mid-sized national firm). My practice focused on government investigations, commercial litigation, and real estate transactional work.

Unlike Goldilocks, I didn't find the right temperature law firm. I worked at each firm for roughly two years (which coincidentally is the national average for a millennial in a new job).  At each firm, I quickly earned the trust of partners, and clients would often call me directly about ongoing and new cases. And, yes, I could make a legal brief sing. But it wasn't enough to sustain me. I pulled the plug on firms whose partners told me they were looking for the "next JP Box" when hiring new associates.

When I left each firm, disappointed partners would ask me seemingly simple questions: “Why are you leaving us? What could we have done differently"?” At the time, I couldn't articulate a specific answer. I was simply following an instinct that my journey did not end at that particular firm.

After six years as a lawyer, I switched gears and co-founded a merino wool children's wear company called Chasing Windmills. For that story, you'll have to check out the company that my wife (Sarah) and I co-founded and launched in 2015.

Time has given me perspective. I've realized that my journey -- the successful but unfulfilled associate -- is not unique. The internal conflicts that drove me away from practicing law could be traced, in part, to the generational miscommunication and misunderstanding between Boomers, Gen Xers, and Millennials. I began to wonder: what would a Millennial-friendly law firm look like, and how could it thrive? What steps can law firms take -- big and small -- to attract and retain their best young associates?

These questions led me to where I am now: a lawyer-turned-entrepreneur, consultant, and author. I help law firms understand how to attract and keep their best Millennial associates. In a way, I'm hoping to create the perfect firm for all those young Goldilocks associates out there -- a firm that will thrive financially because of its ability to motivate and keep its best young talent.

My wife has asked me: what if a law firm followed your advice completely? Would you go back to practicing law? My answer is: no. I love what I do now. But if you had asked me that question when I was still practicing law? I'd probably still be a lawyer today.

When I advise law firms on Millennials, it's not coming from an outsider who never practiced law or a person who belongs to a different generation. I am a lawyer, licensed in Colorado and Washington, DC. I am a Millennial born in 1981. I've lived the life and I've done the research.

I can help law firms bridge the gap with their Millennial attorneys and usher in a new era where all attorneys -- from Boomers to Gen Xers to Millennials -- work together effectively and harmoniously. Sure, it might sound idealistic, but that's lesson number one about Millennials: we dream big.

JP Box at a Glance


Georgetown University Law Center (Juris Doctor, cum laude, May 2007; Executive Editor of The Georgetown Law Journal).

Bowdoin College (Bachelor of Arts in Spanish and Sociology, cum laude, May 2003).

Current Work Experience

Founder of JP Box Consulting: advising law firms, from California to New York, how to connect with, motivate, and retain Millennial attorneys.

Co-Founder of Chasing Windmills Co.: maker of merino wool kid’s apparel with customers in all fifty states and over two dozen countries.

Past Work Experience

Associate at Big, Mid-Sized, and Small Firms in Washington, DC and Denver, CO: living the life of a Millennial lawyer.

Public Speaking on Millennials in the Law

Featured Speaker at the Colorado Bar Association’s Modern Law Practice Initiative (May 2017).

Featured Speaker & Moderator at the Law Firm Human Resources Roundtable Conference (Sept. 26, 2018).

Featured Speaker at the Colorado Bar Association’s and Denver Bar Association’s Professionalism Coordinating Council (Oct. 10, 2018).

Co-Presenter, CLE Webinar, hosted by C4CM (November 8, 2018).

Featured Guest on The Modern Law Podcast (Feb. 20, 2019).

Panelist at the ABA Section of International Law, Annual Conference, Washington DC (April 12, 2019).

Presenter, CLE hosted by the American Bar Association, Law Practice Division (April 25, 2019).

Featured Speaker at the Ontario Bar Association’s Managing Partner Breakfast Series (May 16, 2019).

Featured Works on Millennials in the Law

Author of the book, The Millennial Lawyer: How Your Firm Can Motivate and Retain Young Associates, published by the American Bar Association in 2018.

Author of numerous articles on Millennial lawyers, appearing in Law Practice Today, Law Technology Today, The Georgetown Law Magazine, and The Colorado Lawyer (among others).

Bar Association Service

Chair of the Colorado Bar Association’s Modern Law Practice Initiative (2019-20).

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